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Choice Comfort Rise & Shine prototype

Choice Unveils New Prototype for Comfort Brand

ROCKVILLE, Md. — Choice Hotels International, Inc., this week unveiled the new Comfort Rise & Shine prototype as the next milestone for its flagship,...
Comfort Suites in Cedar Park

Comfort Hotels Opens Austin and San Antonio Locations

ROCKVILLE, Md. — Comfort hotels, franchised by Choice Hotels International, continued its expansion in markets across the country with the opening of hotels in...
Comfort Brand Hotel

Comfort Opened More Than One Hotel Per Week in 2019

ROCKVILLE, Md. — Choice's Comfort brand has delivered on its plan to open more than one hotel per week in 2019. Over one-third of...
Comfort Brand Hotel

Comfort to Open More Than One Hotel Per Week in 2019

ROCKVILLE, Md.-- The Comfort hotels brand, franchised by Choice Hotels International, Inc., welcomed a new Comfort Suites just outside of Columbus, Ohio, as it announced that the brand...
'Our Business Is You' Advertising Campaign

Choice Hotels Launches New Nationwide Advertising Campaign

ROCKVILLE, Md.—This week, Choice Hotels International launched a nationwide, multi-media advertising campaign with the tagline "Our Business is You." The idea behind the campaign...