Tag: Comfort
Choice Hotels Invests in Corporate Travel
ROCKVILLE, Md.—Choice Hotels International, Inc. is looking to capitalize on its long-term, strategic investments to its brand portfolio and technology infrastructure as it seeks...
Choice Marks 80 Years With Brand Milestones and Four Refreshed Logos
Choice Hotels International this week marked its 80th anniversary by bringing together more than 5,000 hotel owners, general managers, and hotel staff for the...
LODGING Insider: Anne Smith on Revitalizing Comfort Hotels
LODGING interviews Choice Hotels' Vice President of Brand Management and Design, Anne Smith, about the revitalization of Choice's Comfort brand, today's industry trends, leading...
Comfort Brand Opens 15 New Properties and Expands to Primary Markets
ROCKVILLE, Md.—The Comfort hotel brand, franchised by Choice Hotels International, is expanding in several U.S. markets this year amidst its transformation. In the last...
Comfort Brand Debuts First Hotels With New Logo
ROCKVILLE, Md.—The Comfort brand is opening its first two hotels with its new logo, following the unveiling of the new brand image at Choice Hotels'...