Tag: brands
Independently Minded: The Power of Soft Brands
So far in 2017, two major hotel chains have announced the addition of a new soft brand to their brand portfolios. In January, Hilton’s...
Living in a Brand-Powered World
Today, there seem to be more and more independent hotels with their own distinctive personalities. But success is not a given for these independent...
Six Things To Consider When Choosing a Franchise
Choosing a franchise is no simple task. Hotel owners must consider everything from their targeted market segment to the status of the hospitality company...
Properties on a Mission: B Hotels & Resorts CEO Ayelet Weinstein
When she began building her career in multi-family real estate, the CEO and founder of B Hotels & Resorts, Ayelet Weinstein, didn’t even have...
RLHC Adds Another 39 Deals in Q2 2017
SPOKANE, Wash.—As the second quarter comes to a close, RLHC (Red Lion Hotels Corporation) announced that the company has closed 39 franchise deals since...