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Adam Glickman

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Adam Glickman is the principal of Parallax Hospitality, a partner in bringing memorable hospitality brand concepts to life. With over 20 years in the hospitality industry, he has a passion for creating premium, distinctive, and wellness-forward brand concepts and helping non-hospitality companies navigate the complexities of the hotel industry to form partnerships and grow.
Shinola Hotel (Photo Credit Nicole Franzen)

Hotel and Retail Brands Align To Bring Guests Fresh Concepts

Ideation of a completely new hospitality brand concept or program can be an expensive and labor-intensive process. However, guests are always searching for the next exciting hotel concept and there’s always room in the...
lifestyle hotels - hotel brands

Hotel Brands: Why Some Will Flourish and Others Will Fade

Innovation, inventive, inspiring—all things that are “in” with new hotel brands. Or at least, that’s what brands want guests to believe. Are all new brands innovative? Is that even possible? What’s left to invent...
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