Tag: Brand
Best Western Breaks Ground on Texas’ First GLō Hotel
PHOENIX—Best Western Hotels & Resorts has marked the arrival of its newest GLō with a groundbreaking event in DeSoto, Texas—just 15 miles outside of...
Hilton Garden Inn Updates Brand with New Design and F&B
MCLEAN, Va.—The more than 25-year-old Hilton Garden Inn brand is planning to refresh its design to cater to the evolving needs of the modern...
Keeping Investor Interests In Mind During Brand Development
Though the current lodging cycle is thought to be winding down, it hasn’t stopped the deluge of new hotel brands joining the market. However,...
Loews Hotels’ New Ad Campaign Targets Experiential Travelers
NEW YORK—Loews Hotels this week announced the launch of a new national advertising campaign, A Wonderful Place to Wander. Developed in partnership with creative...