Tag: Brand
Keeping Investor Interests In Mind During Brand Development
Though the current lodging cycle is thought to be winding down, it hasn’t stopped the deluge of new hotel brands joining the market. However,...
Loews Hotels’ New Ad Campaign Targets Experiential Travelers
NEW YORK—Loews Hotels this week announced the launch of a new national advertising campaign, A Wonderful Place to Wander. Developed in partnership with creative...