Tag: Brand
Soft Brands Continue to Permeate the Hotel Industry
To serve up some history, soft brands—also known as hotel collections—first appeared in the mid-2000s with a strong presence from both Choice Hotels and...
Manchise Agreements: What To Know and Consider
When selecting a brand and manager for a hotel, owners are faced with a choice: either hire the “brand” to manage their asset or...
sbe Partners With Accor To Launch The House of Originals Luxury Collection
NEW YORK—Developer, manager, and operator of global hospitality brands sbe has launched a new luxury global brand, The House of Originals, in partnership with...
Hilton Launches New Brand Focused on Meetings and Events, Signia Hilton
Today, Hilton announced the launch of Signia Hilton, a new brand designed to cater to “meeting professionals and sophisticated business travelers by infusing state-of-the-art...
Hard Rock Launches a Select-Service Brand: Reverb by Hard Rock
HOLLYWOOD, Fla. — Hard Rock International is entering the select-service hotel category with a new brand: Reverb by Hard Rock. The new collection of...