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viceroy global brand relaunch

Viceroy Shares First Phase of Global Brand Relaunch

NEW YORK—Viceroy announced the first phase of a transformative global brand relaunch, which aims to position the company as an authority in travel committed...

Rockbridge Celebrates 25th Anniversary With Brand Refresh

COLUMBUS, Ohio—Rockbridge celebrated its 25th year in business and introduced an updated expression of its brand language and visual identity. Rockbridge began in 1999...
WorldHotels

WorldHotels Collection Reveals Brand Refresh

PHOENIX—WorldHotels Collection has revealed refreshed branding that includes new logos and updated mission and vision statements. The brand refresh comes as the company celebrates...
The Foundry Hotel in Asheville, N.C.

Raines Rebrands and Launches Two New Divisions

FLORENCE, S.C. — Raines, a hospitality management, development, and investment group formerly known as Raines Hospitality, announced a complete rebrand, expanded service offerings, and...
Holiday Inn Resort Pensacola

IHG Refreshes Brand Look and Identity

ATLANTA — IHG Hotels & Resorts today announced that the group is beginning 2021 with a brand refresh that reflects its purpose of "True...
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