Tag: booking
Research: Book Direct Campaigns Drive Consumers To Hotel Websites vs. OTAs
Rockville, Md.—Kalibri Labs released results from a new study that reveal a consumer shift in favor of hotel brand websites versus online travel agencies...
Four Tips To Help Guests Book Smarter
Hoteliers can share the following tips with guests to help them avoid fraudulent booking practices.
1. Look before you book.
Some of these booking sites...
Are Guests and Hotels Ready for Chatbots?
Understanding and predicting customers’ online behavior helps travel and hospitality businesses better anticipate and meet guests’ needs. The rise of artificial intelligence (AI) presents an...
NYC Hotel Association Launches Its Own Booking Platform
NEW YORK—The more than 60 million visitors who travel annually to New York City are now able to search and book hotel accommodations in the...
The Online Booking Channel 2.0
The relationship between OTAs and their primary breadwinners—hotels—has been closer to one of rivals than business partners. However, both partners must work together effectively...