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Using Mobile To Improve Traveler Loyalty

The mobile-loving tendencies of today’s consumers—particularly those in their twenties and early thirties known as the Millennial demographic—are dramatically transforming how they go about...

Driving Customers to Direct Bookings

Partnering with an OTA can be both a beneficial and hindering experience to a hotel’s operations—the battle for driving customers to book directly is...

IHG Hotels Added to TripAdvisor Instant Booking

NEEDHAM, MA — TripAdvisor announced a partnership with InterContinental Hotels Group (IHG) to include all the company’s hotel brands in the TripAdvisor instant booking marketplace....

Weakening March Reservation Pace Creates New Challenges

NEW YORK—As North American hoteliers head into the spring season, new commitments that have been added over the last month (pace) are down -1.6...

What Hotel Chains Can Learn from Booking Aggregators

More and more travelers prefer to make their hotel (or flight, or car) reservations directly on the brand’s website—direct bookings outnumber aggregator bookings three-to-one....
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