Tag: ADR
Boosting a Hotel’s Direct Booking Conversion Rate Without Giving Away Rooms
One of the biggest and most widespread misconceptions in the hotel industry is that discounting is the best way to boost direct bookings. Even...
Supply Growth to Peak in 2018, Impacting Local Market Occupancy and ADR
Atlanta–The supply of new hotel rooms entering U.S. lodging markets will peak in 2018. Based on the recently released March 2018 edition of Hotel...
Expedia Booking Data Shows Value of International Travelers in U.S.
International guests have a higher average daily rate and a longer length of stay than domestic guests booking within the U.S., according to an...
September Outlook Shows Promising Future for U.S. Hospitality
NEW YORK—Heading into the last quarter of 2017, fourth quarter data is showing healthy gains across the board, despite slight declines in average daily...
Slowing Revenue Growth Offset by High Occupancy and ADR
In 2016, the strong growth levels enjoyed by the U.S. lodging industry for the past few years experienced a significant slowdown. Moderate rate growth...