Starwood Opens Third Aloft in New York City

STAMFORD, Conn.—Starwood Hotels & Resorts Worldwide, Inc. has announced that Aloft, the innovative hotel brand for today’s hyper-connected global traveler, has expanded its New York City portfolio with the opening of its first Aloft hotel in the Financial District. Owned by Lam Generation and managed by Real Hospitality, Aloft Manhattan Downtown–Financial District features 125 loft-like rooms, tech-forward experiences, and a full line-up of music-driven programming. The hotel joins Aloft Harlem and Aloft New York Brooklyn as the third Aloft hotel in the New York City area.

“Aloft Manhattan Downtown–Financial District marks the brand’s debut in lower Manhattan and will bring an exciting new offering to this rapidly evolving neighborhood with its leading-edge design, innovative technologies, and live music offerings,” said Brian McGuinness, global brand leader, specialty select brands for Starwood. “As we approach the 100th hotel milestone worldwide, we’re on track to double the Aloft portfolio in New York City by 2018.”

Aloft Financial District is located on Ann Street, a short walk from the New York Stock Exchange, City Hall, One World Trade Center, and numerous global corporate headquarters including Goldman Sachs and American Express. Notable New York City landmarks are also within reach by walking or via subway, including Battery Park, the Brooklyn Bridge Promenade, the Statue of Liberty, South Street Seaport, SoHo, Chinatown, and Brooklyn. Amenities at Aloft Financial District include a 24-hour fitness center, the brand’s signature W XYZ bar, 250 square feet of flexible meeting space, the re:mix lounge, and re:fuel at Aloft–a one-stop grab & go food and beverage area.