As more millennials travel for both business and leisure, hotels are trying to stay on top of trends to make sure these younger consumers have a great experience. And one hotel in Majorca, Spain is working hard to please these travelers by incorporating social media in all aspects of a guest’s stay.
The Sol Wave House recently launched its Tweet Experience, which includes special suites, a Twitter Concierge, and opportunities for guests to engage via Twitter throughout their trips. The beachfront property now promotes guest interaction through hashtags, including #SocialWave, the main artery to finding out everything that is going on at the property.
In addition to creating a plethora of hashtags, the resort, owned by Melia Hotels International, launched designated Twitter suites called #PartySuites that have social media cues on the mirrors and walls so that guests can snap funny selfies in the mirror (see above photo) or communicate directly with the hotel’s Twitter Concierge for services such as minibar refills. The Twitter Concierge is an amenity perk specifically designated to guests of the #PartySuites.
In order to protect guests’ privacy, users sign in via a designated app that will only work with the hotel’s Wi-Fi network. Once logged-in with their personal Twitter accounts, guests can check out who else is online, upload photos, send virtual kisses, and make plans to meet up at the #TweetPoolParty.
There’s no word yet on whether Melia will expand this concept to other properties or if competitor hotels will begin taking cues and launch similar initiatives.
