DALLAS, Texas—Remington Hospitality announced the rebranding of Crowne Plaza La Concha Hotel in Key West, Florida, to La Concha Key West, Autograph Collection. Remington Hospitality, which managed the property previously, will continue management in conjunction with Premier, which is leading the renovation’s interior design, procurement, and project management. The project is slated for completion in early 2024.
La Concha Key West, Autograph Collection is a National Historic Landmark located in the Downtown Historic District of Old Key West. The 160-room hotel will have an aesthetic that captures Key West.
“The newly refreshed space showcases a design that seamlessly harmonizes the Autograph Collection brand with the timeless charm of Key West,” said Sloan Dean, Remington’s CEO. “We can’t wait for guests to experience this unique destination that embodies the vibrancy and relaxation that the Florida Keys offers.”
La Concha Key West, Autograph Collection provides guests with amenities, including a renovated pool, a fitness center, and a rooftop lounge. Remington will also be managing three culinary and beverage experiences, all inspired by the local Cuban influence and Spanish culture: Perla, Tropicado, and El Dom.
Located near Old Town’s attractions, guests can walk to local beaches, shopping, entertainment, nightlife, and other outdoor activities, including diving and water sports. The hotel is also located near other landmarks, including Mallory Square, The Hemingway Home and Museum, the Truman Little White House, and the Mel Fisher Maritime Museum.