ORLANDO, Fla.—Planet Hollywood International is expanding its lodging division by contributing to the upscale condo-hotel market with its first-to-market luxury brand—ph Premiere. The brand will debut with a flagship property ph Premiere Resort-Residences Orlando, located just minutes from Orlando.
To be developed by Azzurra Development, ph Premiere Resort-Residences Orlando will offer a mix of accommodations and condo-hotel residences encompassing a total of 547 keys. The developer has recruited a team that is committed to establishing the property as the leading lifestyle resort destination in Orlando. Internationally renowned Arquitectonica is the project’s design visionary, while Miami-based Fortune International Group is the exclusive sales and marketing firm for the condo-hotel units.
“We are bringing the sophistication of Manhattan, glamour of Hollywood, passion of Miami and excitement of Las Vegas to Orlando,” said Planet Hollywood International Founder and Chairman Robert Earl. “I am thrilled to grow our lodging business in my home town by establishing this unique concept in a market that we felt was underprovided. ph Premiere Resort-Residences Orlando will provide every guest with a unique, memorable and personal experience.”
Set on the shore of the 400-acre, spring-fed Lake Bryan, in the heart of the Lake Buena Vista district, adults, families, and children alike will enjoy an indoor-outdoor amenity playground encompassing 15 acres. Curating first-of-its-kind guest experiences, the main pool brings the spirit of Miami Beach to Orlando with a deck spanning more than 35,000 square feet.
The property’s 12,000-square-foot spa and fitness facility will offer weight training, yoga, and Pilates, with personal trainers available upon request. The spa will serve as a sanctuary for relaxation, offering a sauna, whirlpool, steam room, wet and dry massage treatment rooms, Hammam bath and body treatments, manicure/pedicure services, waxing, and facials.
Ph Premiere Resort-Residences Orlando will offer creative cuisine, fresh food, and provide a memorable dining experience at every level. Options will include rooftop fine dining, a lobby bar, an indoor/outdoor poolside lounge, a lakefront bar and grill, and other specialty restaurants.
Within each suite, guests will find a color palette of elegant neutrals—including ivory, champagne, and caramel—accentuated by custom woven carpets, porcelain wood plank details, and plush accent runners to create a tranquil and relaxing environment. Chic contemporary furnishings, including sofas, benches, and seating will be upholstered with custom, luxe fabrics.
In-room amenities will include 24-hour room service, in-room couple’s massages, twice daily housekeeping, and pet friendly suites.
