Omni Hotels, Dallas Cowboys Partner for Luxury Hotel

FRISCO, Texas—Today at a VIP-packed event in Frisco, Texas, executives from Omni Hotels & Resorts and the Dallas Cowboys, along with Frisco Mayor Maher Maso, previewed new details about the 300-room luxurious Omni Frisco Hotel. Representatives from the Frisco City Council, the Frisco Economic and Community Development Corporations, as well as the Frisco Convention & Visitors Bureau were on-hand to hear updates on the hotel development project and celebrate the progress already made at the site.

Set to open in early summer 2017, the luxury hotel will serve as a cornerstone of The Star development, which will be anchored by the Dallas Cowboys World Headquarters and The Ford Center. The Cowboys new headquarters facilities will be home to the entire football operations, including administrative offices, coaches’ offices, as well as the Dallas Cowboys Cheerleaders. The Ford Center will be possibly the largest indoor stadium for amateur football in the country with seating for 12,000 and will serve as both the home venue for Frisco Independent School District (FISD) for events and activities, and the practice and training facility for the Cowboys.

“This extraordinary development and hotel will be a dynamic destination offering travelers a truly one-of-a-kind experience,” said Mike Deitemeyer, president of Omni Hotels & Resorts. “The design and style of the hotel will honor the history of the Dallas Cowboys and the unbelievable progress of the city of Frisco. This hotel will be a true collaboration that reflects the local flavor of Frisco.”

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The Omni Frisco Hotel will integrate with the Ford Center on two levels. The design concept will capture the essence of Frisco’s motto “Progress in Motion,” reflecting its thriving business and energetic culture, and will make a nod to the Dallas Cowboys rich history. Everything from the rooms, public and meeting space, food, design, décor, and amenities will incorporate modern luxury to set a new standard for hotel accommodations in this burgeoning city.

“As one of the fastest growing communities in Texas and America for the last decade, Frisco’s reputation as a top destination for travelers—both for business and leisure— is growing, as well,” said Mayor Maher Maso, City of Frisco. “We know the Dallas Cowboys and Omni will help bolster Frisco’s reputation as a world-class destination for visitors, while enhancing quality of life, entertainment and business opportunities for our residents, too.”

The 16-story Omni Frisco Hotel will feature 300 guest rooms and suites. Guests may enjoy a fine dining venue, a lobby coffee and wine bar, and a rooftop pool bar and grill. The hotel will also have a luxury retail outlet featuring unique finds made by local designers, as well as artwork including sketches of Cowboys Ring of Honor inductees. This retail shop will be modeled much like the highly successful Collections in the Omni Dallas Hotel and Five and TENN in the Omni Nashville Hotel. Situated on the fourth floor, the rooftop pool and deck can accommodate 300 to 400 guests and has stunning views of the plaza and The Ford Center. The deck also features three fire pits, cabanas, and a bar and grill.

“The Star will be a first of its kind destination that brings the Cowboys brand to life,” said Jerry Jones, owner and general manager of the Dallas Cowboys. “We sought out partners that share our vision and commitment to quality and entertainment. I look forward to collaborating with Omni Hotels & Resorts to create this unique experience for our fans.”

The hotel will feature 24,000 square feet of meeting space, inclusive of a 13,000 square foot ballroom. The Omni and Dallas Cowboys partnership also offers planners and attendees access to additional meetings and exhibit space in the Ford Center, as well as events on the plaza.

Development of The Star began on Aug. 22, 2014, when the Dallas Cowboys broke ground on the property, located on a 90-acre site at the northwest corner of Warren Parkway and the Dallas North Tollway in Frisco. Planned uses for the development also include additional corporate offices, retail, and restaurants.