Now that millennials outnumber baby boomers, many hospitality companies are redesigning properties, introducing new technologies, and creating brands to appeal to this increasingly influential segment, USA Today reports. Millennials crave the latest in technology, public spaces that double as work and play areas, and interesting food and beverage options, the article states. Marriott International is one such company that is making big moves to attract younger travelers, especially by agreeing to buy Starwood Hotels and Resorts, which has a strong presence in the lifestyle segment. According to the latest U.S. Census Bureau figures, there are 83.5 million millennials in the United States, compared with 74.8 million baby boomers.
