Starwood’s Le Meridien and Westin Hotels & Resorts will roll out a new family program focused on culture in education in more than 300 hotels beginning next week. At Le Meridien, the Family Kids Club is geared toward creativity and exploration. Hotels will give kids ages 12 and up a LEGO toy at check-in. Select locations will offer games, bicycle tours, photography lessons, and a coffee and cocoa workshop. The Westin Family Program will draw from nature to promote wellness. Kids will be provided with a travel journal and local activity guide.
For the full story, visit Travel Market Report.
