Industry NewsBrandsMarriott Expands PepsiCo Relationship to Both Legacy and Starwood Brands

Marriott Expands PepsiCo Relationship to Both Legacy and Starwood Brands

PURCHASE, N.Y. and BETHESDA, Md.—PepsiCo and Marriott International have announced a multiyear agreement, naming PepsiCo as the beverage provider for Marriott International’s legacy brands, as well as Starwood brands acquired in 2016. The new deal is incremental to the more than 25 year relationship between PepsiCo and Marriott.

PepsiCo will continue to support Marriott’s strategic growth priorities by unlocking the F&B company’s design and content capabilities. Further, the arrangement will advance the companies’ shared vision for leaving a positive imprint on the environment through sustainability initiatives.

The expanded agreement allows for PepsiCo to align strategically with Marriott’s loyalty program and provide access to global sports and entertainment experiences to Marriott’s loyalty members.

“Marriott has had an outstanding collaboration with PepsiCo since 1992, and it’s exciting to look to future opportunities as we expand this relationship to our brands globally,” says Ray Bennett, chief global officer, global operations at Marriott International. “In addition to PepsiCo’s breadth of products, we share a vision of operating responsibly and providing memorable customer experiences.”

In addition to curating and making a broad beverage portfolio available–including brands such as Pepsi, Aquafina, LIFEWTR, Mountain Dew, bubly, Starbucks ready-to-drink coffee, Tropicana, Lipton Iced Tea, and Gatorade–the agreement will present opportunities for additional guest access to PepsiCo’s food brands, such as Quaker Oats and Frito-Lay snacks, which are already found at Marriott properties.

“We are thrilled for the opportunity to expand our 25+ year relationship with Marriott International and extend the work we do together to the entire portfolio of properties,” says Anne Fink, president, PepsiCo Global Foodservice. “In addition to making our broad food and beverage portfolio accessible to Marriott’s 600 million guests across the globe each year, we are particularly excited to bring the best that PepsiCo has to offer–everything from our world-class design capabilities to our insights-driven innovation–to provide the unique, elevated experiences that Marriott properties are known for.”

PepsiCo has been the carbonated beverage provider for Marriott International since 1992, providing beverages at lobby markets, restaurants and bars, and via in-room dining across 4,000 properties in North America and more than 850 hotels globally. PepsiCo’s expanded reach will now include an additional 1,500 existing hotels, as well as hotels joining the Marriott portfolio during the term of the agreement.