Le Méridien has launched a year-long campaign to highlight and enrich coffee culture in hotels around the globe. As part of the Inspiration Brewed Here campaign, which launched on the hotel’s 11th anniversary, Nov. 11, Le Méridien has named Dutch latte artist Esther Maasdam as the brand’s first global latte artist.
Maasdam will create 12 works of latte-art inspired by her favorite locations. She will travel to destinations such as New Orleans, London, and Hong Kong, using Le Méridien hotels as her inspiration. She will also work with Le Méridien Master Baristas globally to develop local recipes and designs to help guests gain connect with the global hotspots through coffee.
“Le Méridien encourages its guests to unlock each destination via locally-inspired programming and cuisine with an eye for the arts,”
said Maasdam. “Merging my work in latte art with the inspiration that travel naturally brings is an exciting and unique challenge.”
This is only the first phase of the larger campaign. Details on new coffee programming will be announced at hotels throughout 2015.
