Industry NewsID90 Travel: Airline Employee Travel Can Boost 2022 Hotel Bookings

ID90 Travel: Airline Employee Travel Can Boost 2022 Hotel Bookings

DALLAS—Airline employee travel agency ID90 Travel is targeting more than 2.5 million airline employees who take about 10 million trips per year to build hotel revenue growth during off-peak periods. Since airline employees typically fly for free when seats are available, they can offset the reduction in business travel by helping hotels fill rooms with customers at off-peak times.

Mike Stacy, CEO of ID90 Travel, said, “At a time when hotels are desperate to fill rooms vacated by business travelers, airline employees are more focused than ever on using their travel benefits to visit destinations where their bookings can make a huge difference for hoteliers. This includes last-minute bookings, booking stays when occupancy is lowest (such as Sunday and Monday nights), booking in shorter windows, and booking cost-effectively via mobile device. The airline employees who use our online tools to book hotels worldwide are a pre-qualified, profitable customer base which can provide hoteliers with tremendous upside—and the time to tap them is now.”

According to ID90 Travel, the airline employee travelers who book lodging each year:

  • Stay an average of 2.1 nights and spend about $180.00 per night.
  • Book in short windows—73 percent book within five days of check-in and 43 percent book the same day.
  • Book on mobile devices (more than 70 percent)
  • Favor travel to cities that have been hit hardest by the fall-off in business travel including Las Vegas, New York, Houston, and Chicago.

Jeff Jackson, general partner at Thayer Ventures and former CFO at Sabre Holdings, said, “There is huge potential for hotels to sell effectively to the millions of airline travelers who journey on non-revenue tickets each year, and ID90 Travel has opened a gateway to make it possible. The company’s disruptive online tools enable hotels to market the inventory more quickly and cost-effectively than any other online marketplace, to create not just happy airline employee travelers—but profitable hotel transactions as well. This is an area of tremendous potential growth for the company, and for hoteliers around the world.”

ID90 Travel’s hotel platform allows aviation and travel industry employees (and their families and friends) to search and book travel at industry rates. The booking engine technology connects to a dozen different channels to find good rates.

RELATED ARTICLES

Coury Hospitality Expands Portfolio With Two Management Agreements

DALLAS, Texas—Coury Hospitality announced that it has assumed management of Plunge Beach Resort in Lauderdale-by-the-Sea, Florida, and Residence Inn Alexandria Old Town South at...

JLL Secures Sale of Grand Eastonian Hotel & Suites

NEW YORK CITY, New York—JLL’s Hotels & Hospitality Group announced the $5.6 million sale of the Grand Eastonian Hotel & Suites, a 50-room hotel...

My Place Hotel-Raleigh/Garner Opens in Garner, North Carolina

ABERDEEN, South Dakota—My Place Hotels of America has opened My Place Hotel-Raleigh/Garner in Garner, North Carolina, the brand’s third property in the state. The...

BWH Hotels’ Soft Brands Empower Independent Hotels with Global Strength 

As travelers increasingly seek authentic, locally inspired experiences, BWH Hotels is meeting the moment with a diverse portfolio of soft brands that blend individuality...

Waldorf Astoria New York to Reopen After Renovation

NEW YORK CITY—Waldorf Astoria New York offered the first looks at a restoration of the hotel’s architecture with new designs. The property, which closed...

J.D. Power: 2025 NAGSI Study Shows Hotel Guests Want Smart TVs, Good Hotel Mobile Apps

TROY, Michigan—Hotel guests in every segment feel they are getting better value for their travel dollar, and according to the J.D. Power 2025 North...