How OTAs Sway Consumers’ Hotel Choices

    Online travel agencies have more control over where guests’ travel than they realize. According to the Wall Street Journal, Expedia now uses customer ratings and complaints to order some hotel searches, thus punishing hotels that are entangled with Expedia customer issues. Other factors that sway search results include hotels paying larger commissions than others, and the quality of property images provided. Hotels are left weary by these subtle acts of favoritism. To read more, click here.

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