MCLEAN, Virginia—In 2024, Hilton’s luxury portfolio will announce offerings including new brand signatures, a tableside cocktail ritual at Waldorf Astoria Hotels & Resorts, art encounters at Conrad properties, and experiences in more destinations. New initiatives can also be experienced throughout the portfolio, from Waldorf Astoria Las Vegas’ guestrooms and suites and a wellness location at Grand Wailea, A Waldorf Astoria Resort, to LXR’s Hotel 1000 Seattle’s new cocktail concept, Rosebay.
“We would be remiss to not celebrate the immense success of 2023 across Hilton’s three luxury brands as it’s been a year marked by robust growth with 10 total openings and signings including entry in new markets such as Bali, Jaipur, Cairo, Shenzen, Waikiki and Pompano Beach, which marks the location of Waldorf Astoria’s first standalone branded residence,” said Matt Schuyler, chief brand officer, Hilton.
Dino Michael, SVP and global head, Hilton Luxury Brands, said, “As we look to 2024 and beyond, we are looking at an unprecedented growth pipeline in sought-after destinations, and with that, our commitment to guest satisfaction will remain at the forefront with revived partnerships and brand signature moments globally.”
Waldorf Astoria Hotels & Resorts
The Waldorf Astoria Hotels & Resorts brand continues to expand in international markets adding to its current portfolio of 35 properties in 17 exciting destinations with a pipeline of 29 properties set to open in the coming years. Openings and portfolio-wide transformations include:
- Waldorf Astoria Seychelles Platte Island | Opening
- Waldorf Astoria New York | Reopening following restoration
- Waldorf Astoria Las Vegas | Redesign
- Waldorf Astoria Orlando | Redesign
- Grand Wailea, A Waldorf Astoria Resort | Kilolani Spa opening
Rolling out in 2024 in partnership with Proof & Company’s bar and beverage consultancy arm, Proof Creative, guests will partake in a cocktail ritual paying homage to Waldorf Astoria’s Peacock Alley. The ritual will be performed tableside where a team member host will present guests with a tantalus containing handcrafted cocktails.
Additional Waldorf Astoria openings in 2025 include Waldorf Astoria Kuala Lumpur, Waldorf Astoria Osaka, Waldorf Astoria Costa Rica Cacique, and Waldorf Astoria London Admiralty Arch. Looking further ahead into 2026 and beyond, the portfolio will see the first market entry of Waldorf Astoria Sydney, Waldorf Astoria Tokyo Nihonbashi, Waldorf Astoria Hanoi, along with Waldorf Astoria Jakarta and Waldorf Astoria Tanger.
LXR Hotels & Resorts
LXR Hotels & Resorts continues its growth expanding its footprint into new markets, with The Plaza Doha in Qatar and Umana Bali joining the portfolio of independent hotels in 2023. Openings in 2024 include
Expected to open in February 2024, LXR Hotels & Resorts has plans to debut its first Hawaii property in Honolulu. The resort will have a renovation by Bryan O’Sullivan Studio (BOS Studio) scheduled to start in early 2025.
Several soon-to-be-announced signings and future openings include properties in Abu Dhabi, Riyadh, and Morocco in 2025 and Grand Hotel Gardone Lake Garda in Italy in 2026, which was officially announced earlier this year.
Conrad Hotels and Resorts
The largest of the Hilton Luxury Brand portfolio with 47 properties, Conrad Hotels & Resorts continues its global expansion with four new hotels in 2024, including:
- Conrad Orlando
- Conrad Singapore Orchard
- Conrad Bahrain Financial Harbour
- Conrad Chongqing
In addition to openings and signings, Conrad Hotels & Resorts will also launch a new signature brand program, Conrad Art Encounters, building upon the brand’s connection between design, experiences, and contemporary art. The brand program will allow guests to draw connections between the hotel’s art, design, and location, with self-guided tours. The new program will go beyond the hotel’s walls, including things like visits to local art museums, opportunities to support local creators, and more.
Future Conrad openings in 2025 include Conrad Hamburg, Conrad Athens The Ilisian, Conrad Chengdu, and in 2026, Conrad Kuala Lumpur and Conrad Riyadh Laysen Valley.
