Franchising since 1995, Hark Rock International’s hotels are rooted in music and offer a wealth of unique and interesting guest amenities, from “Sound of Your Stay,” which allows guests to rent guitars for the duration of their stay, to the brand’s “Rock Om” in-room yoga program. The brand is also known for taking design risks, like the Seminole Hard Rock Hotel & Casino Hollywood’s under-construction, guitar-shaped tower, which will serve as a 638-room addition to the property. There are currently four Hard Rock properties in the U.S. pipeline.
AT A GLANCE:
» Ownership Split (U.S. properties): | 3 corporate-owned or managed and 8 franchised
» Rewards program | Hard Rock Rewards
» Length of contract | 20 years
» Contact | Todd Hricko, SVP & Head of Global Hotel Development
| Brand Name | What It's About | Chain Scale | Competitive Set | Franchise Fees | Target Customer | Target Customer | U.S. Properties/States | U.S. Pipeline |
|---|---|---|---|---|---|---|---|---|
| Hard Rock hotels Since: 1995 | A brand where the unexpected becomes the expected with unique and memorable experiences. | Full-service, upper-upscale | Andaz, Autograph, Curio, Edition, Kimpton, Thompson, W Hotels | Application: $25,000 + $500/room Royalty: 5% GRR + 2% F&B revenue Marketing: 2.5% total revenue | Modern travelers who are fans of music and good times | Modern travelers who are fans of music and good times | 25/7 | 4 |
