Groupon Makes Hotel Booking Push

CHICAGO—Groupon announced a significant expansion of its Groupon Getaways marketplace with the addition of approximately 20,000 new hotels in popular destinations around the world. The company also announced that anyone who makes a reservation at one of the approximately 20,000 new properties receives 5 percent back in the form of Groupon Bucks to use toward a future Groupon purchase.

After a successful pilot, the expanded Groupon Getaways marketplace is now available to anyone in the United States and Canada via the Groupon mobile app and the Web. All hotels are chosen by the Getaways team based on price, star rating, and location. In addition, most hotels in the Getaways marketplace have a booking calendar, which eliminates the need for vouchers and lets consumers select and confirm the exact dates they want to travel based on price and room availability.

“Searching for a hotel can be a very time-consuming process, with most travel sites showing hundreds of listings for each destination. We’re providing travelers with only the best options at the best prices, so they have no reason to go anywhere other than Groupon,” said Simon Goodall, VP and GM of Groupon Getaways. “By expanding our selection, we’re giving travelers literally tens of thousands of reasons to check Groupon first.”

The expanded Groupon Getaways marketplace is initially available to Groupon subscribers in the United States and Canada, with plans to launch globally later in 2014.

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