DALLAS—G6 Hospitality, known for Motel 6 and Studio 6 in the U.S. and Canada, has announced that 2015 was a record-breaking year, having hit a milestone of 1,300 locations, furthering expansion into Latin America and accomplishing a number of internal brand achievements.
In 2015, G6 Hospitality opened 141 new locations setting a record for the brand that grew its portfolio of properties to more than 1,330. All openings occurred under franchise contracts, including 121 Motel 6 and 20 Studio 6 properties in the U.S. and Canada, representing an added room count of 121,921.
The year’s growth demonstrated a 26 percent increase compared to year end 2014, driven by more than 178 high-quality deal signings. The enterprise continued to further penetrate Latin America by signing new area development agreements in both Ecuador and Bolivia. Likewise, G6 Hospitality continues active commercial discussions to take the Hotel 6 and Estudio 6 brands to Brazil in the future.
“We are very excited to report positive numbers across all key growth metrics for 2015, solidifying our position as the uncontested leader in the economy segment,” said Jim Amorosia, president and CEO of G6 Hospitality. “Additionally, we are pleased to have accomplished a significant milestone with our property growth, renovation progression of our corporate locations, further expansion of our new digital ecosystem, and the hiring of over 280 veterans and military spouses as part of our enterprise goals. This was a fantastic year for our brands, and we look forward to continue this momentum into 2016 as we take our brands to the next level.”
G6 Hospitality is forecasting up to 200 new signings and 175 new openings in 2016, including the grand opening of its first two locations in Mexico: Estudio 6 in Puerto Vallarta and Salamanca, which are expected to open mid-year.
With its established network, aggressive renovation efforts in the US, and the strong appeal of its Motel 6, Studio 6, Hotel 6 and Estudio 6 brands, G6 Hospitality continues to position itself as a formidable leader of the economy lodging segment in the U.S., Canada, and soon to be in Latin America.
