LOS ANGELES—The newly formed Proper Hospitality has announced the launch of Proper Hotels. Led by CEO Brad Korzen, the creator and former CEO of the Viceroy Hotel Group, along with his partners Brian De Lowe and Alex Samek, Proper Hospitality will design, brand, and operate its hotels.
The company will begin opening Proper Hotels in late 2015, with the initial properties slated to open in emerging urban innovation districts within U.S. cities, such as San Francisco, Los Angeles, Austin, and Brooklyn. Each Proper Hotel will reflect the surrounding community.
“Back in the late 19th and early 20th century, every great city had a grand hotel. These hotels were as much a part of the city’s identity as its monuments and museums,” Korzen said. “They were destinations for travelers and gathering places for locals. They were where things happened. Although times have changed, we love what these old world institutions stood for and we think it’s a great time to expand on their legacy.”
The first Proper Hotel will be San Francisco Proper, a 135-room boutique hotel scheduled to open next winter in a newly-renovated historic building at the center of San Francisco’s Mid-Market neighborhood. It will feature three chef-driven restaurants on the ground floor, as well as a restaurant and bar on the rooftop with panoramic views of the San Francisco skyline. The interiors, which honor the distinct character of the historic flat-iron building and the surrounding area, will be designed by Kelly Wearstler Interior Designs. San Francisco Proper also will announce a series of local partnerships, including creative collaborations with brands, institutions, and individuals in the Bay Area.
Other hotels under development include Austin Proper, which is scheduled to open in mid 2017.
