ROCKVILLE, Maryland—Clarion Pointe, a midscale select-service brand founded in 2018 and franchised by Choice Hotels International, Inc., is continuing its expansion with 60 hotels open and more than 50 hotels in the pipeline.
“Today’s savvy travelers seek affordable hotel accommodations with elevated essentials in just the right places—and Clarion Pointe delivers with contemporary design, on-demand technology, modern fitness essentials, and thoughtful food and beverage options,” said Cathy Hartman, vice president, brand strategy, Choice Hotels. “This milestone emphasizes the excitement about the brand from both guests and developers, in addition to Choice Hotel’s continued commitment to the success of Clarion Pointe.”
Interest in the brand is strong with several recent openings, including Tampa, Florida; Jacksonville, North Carolina; Prescott Valley, Arizona; Charleston, South Carolina; and Syracuse, New York.
“Clarion Pointe continues to be one of the leading conversion opportunities in the midscale segment because of the efficient conversion process and best-in-class support from the Choice Hotels team,” said Tom Nee, senior vice president, franchise development, Choice Hotels. “The brand appeals to growth-minded owners who want flexibility and industry support, and it’s why Clarion Pointe continues to expand to more of guests’ favorite markets nationwide.”
The new Clarion Pointe hotels focus on:
- Contemporary design such as signature murals in the lobby and guestrooms inspired by local points of interest.
- Food and beverage selections, starting with breakfast and tea and coffee through craft beer, wine, and small bites available for purchase in the marketplace.
- Technology with on-demand connectivity, including 49-inch TVs with casting capabilities and WiFi.
- Workout space with cardio equipment and a strength-training station
