Loyalty Pricing Should Be Weapon of Choice Against OTAs
The last time I saw it, Hilton Worldwide’s marketing campaign could not have been placed any better for me to argue that hotels’ new...
Study: Hoteliers Say Distribution, Online Marketing Need Attention
DALLAS—Managed guest relationships, integrated technology systems, and improved data collection and security are the three most critical needs of hoteliers when it comes to...
OTAs Auctioning Search Results Bad News for Hotels
Just weeks after I wondered whether the OTAs lost some ground to hotel groups in the industry’s balance of power, Expedia Inc. disclosed a...
Digital and Mobile Channels Remain Driver of Bookings
NEW YORK—Hotel industry performance remains strong, with Q4 2015 revenue per available room (RevPAR) increasing 4.0 percent year-over-year, and online and mobile bookings are...
Starwood, TripAdvisor Announce Booking Partnership
STAMFORD, Conn.—Starwood Hotels & Resorts Worldwide, Inc. and TripAdvisor announced today they have partnered to make Starwood’s global hotel portfolio accessible on the TripAdvisor...