Carlson Rezidor Hotel Group today announced the launch of its Radisson Red hotel brand in India, where the company currently has 74 hotels in operation and 43 more in the pipeline.
“The economic outlook is optimistic and the demand for rooms in India has been growing by double-digit percentages over the past decade and this is expected to continue for the next few years,” said Thorsten Kirschke, president, Asia Pacific, Carlson Rezidor Hotel Group. “Domestic travel is growing and international arrivals are on the increase. This is a market that is prime for our Radisson Red brand, which is positioned to address the needs of savvy travelers, while meeting the expectations of bottom line-focused owners.”
Radisson Red is an upscale lifestyle elect brand with a focus on design and detail, choice, personal interaction, and technology. Upon arrival, guests enter a gallery where locally-inspired art is incorporated into the overall design. Instead of typical meeting facilities, guests can book an event studio with state-of-the-art technology. Red Cafe, Oui Bar, and the 24-hour Red Deli are connected, open, and social spaces. To cater to local market needs, Radisson Red hotels in India will have an option of a full-service restaurant. Guestrooms are designed with usage flexibility in mind.
The first Radisson Red hotel was signed in October 2014 in China. Radisson Red Shenyang Hunnan, part of a twin hotel development which includes Radisson Blu Shenyang, is scheduled to open in 2016. Carlson Rezidor expects to have 60 Radisson Red hotels globally by 2020.
