Industry NewsBrandsCarlson Rezidor Adds 'Radisson' to Country Inn & Suites Brand Name

Carlson Rezidor Adds ‘Radisson’ to Country Inn & Suites Brand Name

MINNEAPOLIS—Country Inn & Suites by Carlson has changed its name to Country Inn & Suites by Radisson. This strategic name change will allow the upper-midscale hotel brand and its individual hotels to leverage the global recognition of the Radisson brand.

The consumer-facing changes will be made in stages throughout the first half of 2018. Changes will include a new visual identity, updated logo, and refreshed marketing and hotel collateral.

“We are thrilled that Country Inn & Suites will have a new name aligning it more closely with our Radisson brands,” said Ken Greene, president, Americas, Carlson Rezidor Hotel Group. “By aligning with our Radisson brands, Country Inn & Suites hotels will benefit from increased name awareness among new and prospective guests, while retaining its brand essence of modern country warmth enjoyed by our current guests.”

Country Inn & Suites by Radisson will continue to offer personal service and amenities like free WiFi, complimentary hot breakfast, fitness centers, and a Read It & Return Lending Library. The brand has over 480 hotels in the United States, Canada, Latin America, and India. In certain circumstances, some hotels might continue to use the former name past 2018.

Country Inn & Suites by Radisson is a part of Carlson Rezidor Hotel Group, which also includes Quorvus Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, and Park Inn by Radisson.