Industry NewsBrandsCaesars Entertainment Plans to Franchise Four of its Brands

Caesars Entertainment Plans to Franchise Four of its Brands

LAS VEGAS—Caesars Entertainment Corporation this week announced plans to create unique branding and licensing opportunities with four of its brands—Caesars Palace, Flamingo, The Cromwell, and The LINQ. The move allows the company and select strategic partners to expand the global reach of these brands into gateway cities around the world.

“Caesars Entertainment brings instant brand-recognition, category-leading customer loyalty, unique hospitality and entertainment amenities as well as decades of management expertise to world-class partners seeking to deliver distinct lodging and resort experiences to a wide range of consumers,” says Mark Frissora, president and CEO of Caesars Entertainment. “Our unmatched experience collaborating with celebrity chefs and entertainers is an especially appealing differentiator to potential partners looking to carve out hospitality niches in gateway cities and resort destinations.”

Each of the brands serves the different tastes and preferences of Caesars Entertainment guests around the world:

Caesars Palace
Roman architecture, opulent design, culinary experiences, and high-energy performances and events mark this brand’s style.

Classic Vegas still lives inside FLAMINGO’s walls, where having a history to be proud of doesn’t mean being “outdated.” Where other hotels treat history as a remnant of the past, this brand embraces it with vintage Vegas style.

The Cromwell
The Cromwell is a luxury lifestyle boutique hotel that provides a distinct and curated experience because of its decadent and whimsical design, eclectic nightlife, and signature dining offerings. Suites and rooms have a contemporary design aesthetic and deluxe amenities.

The LINQ is a full-sensory hospitality and entertainment experience: a curated lifestyle destination that evokes the excitement of exploration and self-expression. It is for those who seek the electric feeling of being in the right place at the right time; where style and culture evolve and envelop each visitor. Social in nature, The LINQ encourages connections and interaction.

This announcement follows news that that Caesars Entertainment will brand and manage two luxury hotels and a beach club at Meraas’ Dubai-based Bluewaters Island development. In late 2018, Bluewaters Island is expected to become home to Caesars Palace Bluewaters Dubai and Caesars Bluewaters Dubai—both of which will represent Caesars Entertainment’s first non-gaming resorts. Additionally, Caesars recently announced plans to bring a non-gaming Caesars Palace resort to beach-front property along the coast of Puerto Los Cabos, Mexico.

“Our commitment to these two exciting projects demonstrates the demand for Caesars brands in five-star destinations,” Frissora says. “This is only the beginning of what we believe will be continued progress against our strategy to expand the company’s non-gaming and gaming businesses presence in a capital efficient manner.”

Caesars’ brands are part of its 55-million-member Caesars Entertainment’s Total Rewards loyalty program as well as an established infrastructure that includes centralized services and a management team that oversees 47 properties with 1,200 reservations agents answering phones in 50 languages.

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