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Lara Becker

Lara Becker is a LODGING Magazine Summer 2020 intern.

Four Things Hoteliers Must Do to Effectively Market Their Properties

As a result of the COVID-19 crisis, brand marketing has evolved in 2020, with companies reworking their tactics to reach an audience that has been sheltering at home for four months and counting. In...
Les Cactus

Bunk In: Les Cactus in Palm Springs

A small boutique hotel in Palm Springs, Calif., Les Cactus is a design-focused property that merges a traditional hotel feel with a modern style. Located in the Warm Sands neighborhood of Palm Springs, the...
A suite at The Westin Cape Coral Resort at Marina Village

Hoteliers Transform the Future of In-Room Dining

Across the country, hotels are evolving to adapt to new hygiene standards and social distancing protocols. In keeping their promise of safety to guests, many hoteliers are creating powerful innovation to lead travelers and...
LG Business Solutions USA has introduced the 55-inch LG Transparent OLED Touch Display

Hotel Tech Solutions Aim to Enhance Health, Safety, and Social Distancing

As hotels adapt to the new reality of COVID-19, technology is becoming increasingly important for shifting the ways in which properties operate. By enhancing hygiene practices, facilitating social distancing, and enabling contactless interactions, these...
ALIS Summer Update Nashville

ALIS Summer Update: Industry Execs on How the Pandemic Is Reshaping Hotels

The Americas Lodging Investment Summer (ALIS) announced earlier this month that its ALIS Summer Update series—three events slated to take place between July 13-20 in New York, Nashville, and Dallas—would pivot to be held...