Lara Becker
Lara Becker is a LODGING Magazine Summer 2020 intern.
Four Things Hoteliers Must Do to Effectively Market Their Properties
As a result of the COVID-19 crisis, brand marketing has evolved in 2020, with companies reworking their tactics to reach an audience that has been sheltering at home for four months and counting. In...
Bunk In: Les Cactus in Palm Springs
A small boutique hotel in Palm Springs, Calif., Les Cactus is a design-focused property that merges a traditional hotel feel with a modern style. Located in the Warm Sands neighborhood of Palm Springs, the...
Hoteliers Transform the Future of In-Room Dining
Across the country, hotels are evolving to adapt to new hygiene standards and social distancing protocols. In keeping their promise of safety to guests, many hoteliers are creating powerful innovation to lead travelers and...
Hotel Tech Solutions Aim to Enhance Health, Safety, and Social Distancing
As hotels adapt to the new reality of COVID-19, technology is becoming increasingly important for shifting the ways in which properties operate. By enhancing hygiene practices, facilitating social distancing, and enabling contactless interactions, these...
ALIS Summer Update: Industry Execs on How the Pandemic Is Reshaping Hotels
The Americas Lodging Investment Summer (ALIS) announced earlier this month that its ALIS Summer Update series—three events slated to take place between July 13-20 in New York, Nashville, and Dallas—would pivot to be held...