CHARLESTON, S.C.—Charlestowne Hotels, a full-service hospitality management company, announces they will oversee the operations and management of The Bristol Hotel, a boutique hotel property opening in downtown Bristol, Va. Expanding the company’s robust portfolio of independent hotels and resorts, franchised properties and condo-hotels around the country, the eight-story, 65-room Bristol Hotel is currently under construction with an anticipated late summer 2017 opening. Charlestowne Hotels was appointed by developer McCall Capital due to their tailored, property-specific style of branding and management.
Steeped in history, the development of The Bristol Hotel will repurpose downtown Bristol’s notable Executive Plaza, which dates back to 1925, revitalizing the city center as a new destination point with direct access to the city’s most prominent landmarks and activities. Upholding the building’s historic value, the construction will preserve the original stucco exterior, display windows, and main façade, which features nine window bays with concrete sills and soldier course lintels. The hotel will include 56 guest rooms, seven junior suites, and one executive suite, as well as a top floor penthouse measuring 1,200 square feet with views of downtown Bristol and the scenic Appalachian Mountains, and is strategically located adjacent to the Birthplace of Country Music Museum, a Smithsonian affiliate. Additional features include the region’s only hotel rooftop bar offering amazing views of both the city and the nearby mountains. A farm-to-table restaurant on the first floor will serve sophisticated Southern cuisine with fresh and locally sourced ingredients. Additionally, the hotel will offer up to 3,000 square feet of meeting space, the most distinct of which includes a 2,800 square foot former arcade available for dinners, weddings and other events. For those looking to recharge, spa services will be offered for ultimate relaxation.
“The revitalization of Executive Plaza into The Bristol Hotel serves as a catalyst for the growth of Bristol, Virginia while preserving the influential nature of the city’s historic legacy,” says Michael Tall, president and chief operating officer of Charlestowne Hotels. “We aim to develop a top-tier boutique hotel and unique brand that is authentic to the city’s roots while elevating the dining, social gathering and beverage experience, attracting both visitors and the local community.”
As the management company behind The Bristol Hotel, Charlestowne Hotels will work closely with the internal hotel team as well as McCall Capital to make certain that The Bristol Hotel is on target for its opening in late summer 2017. The Charlestowne Hotels team will further support the launch and development of the property through day-to-day operational controls and hands-on management with a focus on increasing revenue, enhancing guest satisfaction and maintaining precise financial reporting. Bringing a wide-range of experience in the pre-opening stage for similar independent property partners, the Charlestowne Hotels team will place substantial efforts on the generation of a customized, holistic marketing approach for The Bristol Hotel, ensuring that every output will create and support a marketable brand for the new hotel, making it a recognizable accommodation choice for travelers.
“Charlestowne Hotels plays a significant role in the launch and branding of The Bristol Hotel,” commented Marcus McCall, president and managing member of McCall Capital. “Offering seasoned, pedigreed executives with backgrounds spanning the hospitality and lifestyle segment, the company’s approach to enhancing revenue and profit generation is at the core of our decision to bring them on as our hotel management partner.”
