LONDON—Wyndham Hotel Group’s EMEA portfolio is enjoying its strongest position ever. 2015 saw extensive growth with the opening of 38 hotels resulting in an impressive 440 hotels within the region. Strong momentum continues into 2016 with a pipeline of 50 hotels and an additional 10,600 rooms expected to be added to the portfolio.
Dan Ruff, Wyndham Hotel Group’s president and managing director, EMEA said, “Our global footprint is second to none and a core focus within this is strategic growth in EMEA. We’re investing in the region at a phenomenal pace, and this includes more than doubling our resources as close to the business as possible with regional offices in New Delhi, London, Berlin, Dubai, and Istanbul. We enjoyed unprecedented growth last year and our outlook for 2016 remains just as strong.”
March 2016 sees Wyndham Hotel Group launch Super 8 Munich; the first of 10 new Super 8 hotels being introduced to Germany in partnership with GS Star GmbH. Germany has risen in rank in the last two years to become Wyndham Hotel Group’s fourth largest global market with more than 100 existing hotels. The new Super 8 Munich City West is centrally located and has access to public transport links. The hotel is well suited for families and welcomes teenagers up to 17 years old to sleep for free in their parents’ room. The hotel also welcomes pets. A second Super 8 will soon follow in Munich City North and is slated to open in September 2016.
February 2016 saw the opening of upscale hotel Wyndham Dubai Marina, which is demonstrative of the growth and development taking place in the Middle East for the group. Wyndham Hotel Group is seeing heightened demand for its midscale and upscale properties and also recently announced four new managed Ramada hotels across Saudi Arabia, Jordan and Bahrain—Ramada Resort Dead Sea in Jordan, Ramada Corniche in Saudi Arabia, along with Ramada Hotel & Suites Amwaj Island, and Ramada Manama City Centre, both located in Bahrain.
Turkey has seen strong growth with Wyndham Hotel Group, cementing its position as the largest international hotel company with more than 40 hotels including Wyndham Hotels and Resorts, TRYP by Wyndham, and Ramada brands.
In addition to focusing on established markets, Wyndham Hotel Group is entering destinations before they become the trend and as such, a number of properties in the company’s pipeline are in new markets for the group. Ethiopia is an example, with the imminent opening of Ramada Addis Ababa this year. 2015 saw the opening of the Ramada Resort Dar es Salaam in Tanzania—the first property in Africa to be operated by Wyndham Hotel Group’s growing management team.
