STAMFORD, Conn.—Starwood Hotels & Resorts Worldwide today introduced Sheraton Grand, a new premier tier that recognizes exemplary Sheraton hotels and resorts. The first 10 Sheraton Grand properties are located in Bangalore, Beijing, Dubai, Edinburgh, Miyazaki, Seoul, Taipei, Bangkok, Tokyo, and Rio de Janeiro. By year end, Starwood expects to have 50 newly-designated Sheraton Grand hotels around the world with plans for 100 by early 2017. Sheraton Grand is one of the initiatives currently underway for Sheraton 2020, a comprehensive plan designed to reinvigorate Sheraton.
“Sheraton is Starwood’s largest and most global brand, and as we continue our work to firmly keep Sheraton in the spotlight, we recognize the need to better match guest expectations for the brand around the world,” said Adam Aron, Starwood CEO on an interim basis. “Sheraton Grand celebrates our standout hotels and helps us further reinforce Sheraton as a trusted voice in global travel.”
Sheraton Grand hallmarks include resorts, convention properties, and urban hotels that offer high standards of service and outperform guest satisfaction benchmarks; dynamic guestrooms and public spaces exhibiting sophisticated design and elevated finishes; desirable and sought-after locations ranging from primary city settings to beachfronts; impressive hotel amenities, including top-rated restaurant concepts and renowned chefs, superior gyms, unique Sheraton Club lounges, and an array of spa options; and state-of-the-art function space for events, meetings, and conferences.
“We expect many of our Sheraton hotels to achieve the Sheraton Grand designation, and we will work with our owners to open new Sheraton Grand hotels or renovate existing properties to ensure a consistent and exceptional experience in our new premier tier,” said Dave Marr, global brand leader, Sheraton Hotels & Resorts. “The worldwide network of Sheraton Grand will promote growth and lure more high-end travelers for the Sheraton brand globally, and we look forward to welcoming 100 Sheraton Grand hotels by early 2017.”
As Sheraton Grand formally launches worldwide, the tier will also encompass a number of existing properties that historically list Grand or Grande in their title and also demonstrate the best of the brand.
The first Sheraton Grand hotels represent the high-touch elements synonymous with the new elevated tier: Sheraton Grand Bangalore Hotel at Brigade Gateway; Sheraton Grand Beijing Dongcheng Hotel; Sheraton Grand Hotel Dubai; Sheraton Grand Edinburgh Hotel; Sheraton Grand Rio Hotel & Resort; Sheraton Grande Ocean Resort; Sheraton Grande Sukhumvit; Sheraton Grande Taipei Hotel; Sheraton Grande Tokyo Bay Hotel; and Sheraton Grande Walkerhill.
