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Best Western’s Unique Entry into the Economy Segment

Best Western’s Unique Entry into the Economy Segment

About a year ago, Best Western saw some white space in the lodging industry—there weren’t a lot of options out there for travelers in the upper-economy/lower-midscale segment. This led the company to enter that space with SureStay Hotel Group. Best ...

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BW’s SureStay Hotel Group Surpasses 50 Properties Worldwide

BW’s SureStay Hotel Group Surpasses 50 Properties Worldwide

Phoenix–Since launching its franchise model in Fall 2016, SureStay Hotel Group has surpassed 50 open properties. The group’s portfolio now has 52 properties worldwide and a pipeline of 45 more. The brands aim to provide an alternative for upper-economy/lower-midscale travelers, offering ...

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