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Marriott, Hilton Compete in Conversion Market

DoubleTree by Hilton and Delta Hotels and Resorts are competing for hotel owners looking to upgrade their properties for a lesser cost. DoubleTree, a brand that The Wall Street Journal reports has convinced owners of other brands to join their team, offers flexibility and lower costs for owners to make improvements to stay in the system. Now, Marriott is dipping into the conversion market. The company paid $135 million for Delta Hotels and Resorts to position it as a conversion brand in the U.S.

This new competition shows an increased focus on management and and franchising, and, therefore, more focus on winning over owners.

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