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The Independent Hotel’s Guide to Soft Brands

The Independent Hotel’s Guide to Soft Brands

More and more travelers today, especially the younger generation, prefer independent hotels with a touch of moxie to cookie-cutter alternatives. But as more hotels declare their independence, it can be increasingly difficult to get noticed in an ever-competitive landscape. Enter ...

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Hilton Upgrades Corporate Responsibility Reporting

Hilton Upgrades Corporate Responsibility Reporting

MCLEAN, Va.—Hilton Worldwide today announced an upgrade to LightStay, its state-of-the-art, in-house corporate responsibility measurement platform across the company’s more than 4,440 properties globally. With new features and enhancements, this next generation of LightStay now serves as the comprehensive, one-solution ...

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HHM Assumes Management of Hilton Daytona Beach Resort

HHM Assumes Management of Hilton Daytona Beach Resort

DAYTONA BEACH, Fla.—HHM announced today that it has assumed management of the oceanfront Hilton Daytona Beach Resort Ocean Walk Village, which features 744 rooms and cabanas, plus 60,000 square feet of meeting space. The hotel management company plans to significantly ...

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Bloom Energy Brings Fuel Cell Technology to Hyatt

Bloom Energy Brings Fuel Cell Technology to Hyatt

CHICAGO—In its continuous effort to innovate around sustainability and improve the communities that it calls home around the world, Hyatt Hotels Corporation announced today a new relationship with Bloom Energy, a fuel cell technology company known for its unique on-site ...

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BW Premier Collection Introduces First North American Hotel

BW Premier Collection Introduces First North American Hotel

PHOENIX—Best Western Hotels & Resorts announced the first North American hotel to join the BW Premier Collection—The Copamarina Beach Resort & Spa in Puerto Rico. The BW Premier Collection, Best Western’s soft brand, consists of carefully selected high-quality hotels in ...

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Sheraton Teams Up with Major Baseball League

Sheraton Teams Up with Major Baseball League

STAMFORD, Conn.—Sheraton Hotels & Resorts and Starwood Preferred Guest (SPG) today announced an exclusive new partnership with Major League Baseball (MLB), designating Sheraton as the “Official Hotel of Major League Baseball” and SPG as the “Official Hotel Loyalty Program of ...

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