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Choice Hotels Launches New Branding Effort

Choice Hotels Launches New Branding Effort

ROCKVILLE, Md.—Choice Hotels International, Inc. introduced a new identity that is rolling out company-wide. The launch includes a new look and feel and an integrated advertising campaign that spans TV, radio, digital, and mobile designed to grow Choice’s brand awareness ...

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Industry Execs Address Issues at AAHOA Convention

Industry Execs Address Issues at AAHOA Convention

Speaking as part of the opening panel at the Asian American Hotel Owners Association annual convention last week in Long Beach, Calif., Raj Trivedi, EVP and chief development officer, La Quinta Inns & Suites, offered a pragmatic take on the ...

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McKibbon to Develop Tribute Portfolio Property in Asheville

McKibbon to Develop Tribute Portfolio Property in Asheville

TAMPA, Fla.—McKibbon Hotel Group announced it will partner with Starwood Hotels & Resorts on its newly launched Tribute Portfolio, a collection of four-­star, upscale independent hotels. The Vandre Nouveau Hotel, a Tribute Portfolio Hotel, in Downtown Asheville, N.C., will be ...

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Starwood Looks at Strategic Options to Boost Value

Starwood Looks at Strategic Options to Boost Value

In tandem with posting better-than-expected overall results for the first quarter, Starwood Hotels & Resorts announced plans to explore strategic and financial alternatives to increase shareholder value. According to Bruce W. Duncan, chairman of the board, no option is off ...

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