Home / Industry News / Brand News (page 7)

Category Archives: Brand News

Feed Subscription

Virgin America, SPG Program Join Forces

Virgin America, SPG Program Join Forces

SAN FRANCISCO—Virgin America has announced a partnership with Starwood Preferred Guest (SPG), the loyalty program of Starwood Hotels & Resorts Worldwide Inc. Beginning immediately, SPG members will be able to transfer Starpoints into Elevate points at a 1-to-1 ratio, and ...

Read More »

Outrigger Resorts Joins Global Hotel Alliance

Outrigger Resorts Joins Global Hotel Alliance

HONOLULU—Outrigger Resorts, beachfront resort brand of Outrigger Enterprises Group, has joined Global Hotel Alliance (“GHA”) as the growing alliance expands its footprint in new markets, including Outrigger’s home base of Hawaii, plus Fiji, Guam, and Mauritius, while strengthening its presence ...

Read More »

Knowing What Works: Magnuson CEO Sounds Off

Knowing What Works: Magnuson CEO Sounds Off

Just two years after announcing a company-wide rebranding for Magnuson Hotels at the 2014 AAHOA conference in Philadelphia, CEO Tom Magnuson is watching his company reap the benefits. Magnuson has doubled the number of hotels in its portfolio over the ...

Read More »

IHG Renews Relationship with Rob Riggle

IHG Renews Relationship with Rob Riggle

ATLANTA—IHG (InterContinental Hotels Group) is renewing its relationship with actor/comedian Rob Riggle as the Holiday Inn Express brand’s first-ever Creative Director. In a role created just for him, Riggle will tap into his wit and “smarts” to showcase the simple ...

Read More »

Best Western Signs Franchise Agreement with Sorrel Hospitality

Best Western Signs Franchise Agreement with Sorrel Hospitality

PHOENIX—Best Western Hotels & Resorts today announced that it has inked a master franchise agreement with Delhi-based Sorrel Hospitality. Led by a team of seasoned hospitality industry veterans with extensive experience building and managing hotel portfolios, Sorrel will be responsible ...

Read More »
Scroll To Top