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Début Hotel Group to Begin Franchising Night Hotels

Début Hotel Group to Begin Franchising Night Hotels

NEW YORK—Début Hotel Group, the collection of lifestyle brands launched by Hampshire Hotels Management earlier this year, today announced that it will begin franchising the Night Hotels brand and offering franchise incentives through the end of this year. As an ...

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Starwood Unveils New Vision for Sheraton Brand

Starwood Unveils New Vision for Sheraton Brand

In conjunction with the 37th annual NYU International Hospitality Industry Investment Conference, Starwood Hotels & Resorts Worldwide today introduced Sheraton 2020, a comprehensive 10-point plan designed to reinvigorate the Sheraton Hotels and Resorts brand. This five-year vision encompasses a $100 ...

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Breaking Through at Choice Hotels Annual Convention

Breaking Through at Choice Hotels Annual Convention

Choice Hotels International’s 61st annual convention in Las Vegas last week was all about breaking through—differentiating its brands in the marketplace, redefining what the company stands for, and making an emotional connection with guests. This messaging accompanied the company’s new ...

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Embassy Suites, Hampton Hotels to Undergo Rebranding

Embassy Suites, Hampton Hotels to Undergo Rebranding

MCLEAN, Va.—Hilton Worldwide has announced a rebranding of Embassy Suites Hotels and Hampton Hotels in the U.S., adding the “by Hilton” endorsement to their monikers. The new brand logos and names, Embassy Suites by Hilton and Hampton by Hilton, represent ...

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RLHC Adds New Franchise Location in Pennsylvania

RLHC Adds New Franchise Location in Pennsylvania

SPOKANE, Wash.—RLHC (Red Lion Hotels Corporation) announced today the company has entered into a franchise license agreement with Hospitality Associates of Harrisburg, L.P., the owner of the former Holiday Inn Hotel and Conference Center in Harrisburg, Penn. The property is ...

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