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Extended Stay America Recipe Contest Builds Brand Buzz

Extended Stay America Recipe Contest Builds Brand Buzz

Extended Stay America wants to get guests cooking this summer. The chain is sponsoring a national recipe contest with Food Network host Sunny Anderson to promote its key brand differentiator—fully equipped in-room kitchens. To enter, participants submitted travel-friendly recipes and ...

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Archer Hotels’ Fictional Host Elevates the Brand Experience

Archer Hotels’ Fictional Host Elevates the Brand Experience

When LodgeWorks, a privately held hotel development and management company based in Wichita, Kan., was thinking through the concept for Archer Hotels, the inspiration was “the consummate host,” according to Cheryl Gilliam, senior vice president of brands and marketing for ...

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Loews Revs Up Partnership with Fiat

Loews Revs Up Partnership with Fiat

Starting this week, five participating Loews Hotels will get guests where they’re headed in style, safety, and comfort thanks to a new partnership with the FIAT brand. Chauffeur-driven Fiat 500L service rolls out this week at Loews Madison Hotel in ...

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Hotels.com Launches Hilarious New Ad Campaign

Hotels.com Launches Hilarious New Ad Campaign

Sometimes the best ad campaigns are the ones that don’t take themselves too seriously. And the recent push by online travel agency Hotels.com is showing that the booking company really does have a sense of humor. Launched on Feb. 23, ...

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Sandals Sets Facebook Likes On Fire

Sandals Sets Facebook Likes On Fire

Hotel companies all over the world are putting marketing dollars and lots of effort into acquiring new fans on social media sites including Facebook and Twitter. The value of creating a solid customer base online and promoting your brand through ...

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