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The Independent Hotel’s Guide to Soft Brands

The Independent Hotel’s Guide to Soft Brands

More and more travelers today, especially the younger generation, prefer independent hotels with a touch of moxie to cookie-cutter alternatives. But as more hotels declare their independence, it can be increasingly difficult to get noticed in an ever-competitive landscape. Enter ...

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Bringing a Contemporary Voice to Choice Hotels

Bringing a Contemporary Voice to Choice Hotels

As VP of brand strategy for Choice Hotels, Anne Smith has been revamping the company’s image to project a more contemporary voice. With a background in theater, publishing, and marketing, the relative newcomer to hospitality brings a fresh perspective to ...

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Texting Guests for Quick Feedback

Texting Guests for Quick Feedback

To entice the all-important millennial demographic, hoteliers are putting their staff with the nimblest fingers to use by engaging with travelers via text message. By employing this quick and easy form of communication, guests are able to make requests and ...

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