TechnologyThink Simplicity Completes Project to Replace Clients' Hardware

Think Simplicity Completes Project to Replace Clients’ Hardware

BONITA SPRINGS, Florida—Think Simplicity announced it completed a one-year project that replaced Think Simplicity hardware at each client location. The upgrade was performed to support back-end enhancements and a Client Web Portal (CWP) that includes new features and services while ensuring the device is ready for ongoing updates.

Located on property, SimplyVX is the main component of the company’s platform. Think Simplicity upgraded all primary and backup SimplyVX devices at client locations across the United States. The upgrade took place over a 12-month period, with no cost to its clients and minimal downtime. Some of the features included in the upgrade include:

  • Access to texting module for internal or external parties: SimplyChat allows users to chat internally or text with external parties using SMS. The feature allows for group communication, message broadcasting, and templates with pre-defined messages, which can be used for automation or shortcuts for staff.
  • Manage and view guest details: SimplyGuest provides hotel staff with contact lists and reservation records provided by the hotel’s PMS, as well as an operations interface to manage extensions, extension call history, and event logs.
  • Create automated message notifications for staff: SimplyNotify has a collection of settings to manage automated notification messaging with the CWP, making communication with staff efficient, particularly in hotels with low staff levels.
  • Call reporting tools: Wake-up calls and call tracking used to be complicated and challenging to manage. SimplyReport delivers tracking and reporting for calls, wake-up calls, and emergency calls to free up time for front desk staff.
  • Initiate or manage support assistance: High staff turnovers can lead many hotel operators and front desk staff unsure of whom to call or how to use the system. SimplySupport allows staff to initiate or manage support assistance through the CWP, automatically creating trouble tickets. It also provides links to online training material related to the CWP for new employees.

Alexander J. Perovich, co-founder, Think Simplicity said, “PBX systems of the past were generally upgraded every 10 years at great expense and excessive downtime. Our upgrades were designed to propel our ongoing efforts of continually improving and pushing cloud communication technology forward. After 10 years, this is the first time we have needed to upgrade onsite equipment and it is a prime example that Think Simplicity provides ongoing innovative updates to our clients at no charge to them while supporting our position that a hotel should never buy another PBX again.”

RELATED ARTICLES

Sadie AI Wins Tech Pitch Competition at 2026 AAHOA Convention & Trade Show

PHILADELPHIA, Pennsylvania—Sadie AI won the top prize in the AAHOA (Asian American Hotel Owners Association) 2026 Tech Pitch Competition, Co-Powered by HFTP (Hospitality Financial...

This Week’s Comings & Goings

Peachtree Group announced that Mike Morey has joined the firm as executive vice president of capital markets. Read more. The U.S. Travel Association announced the appointment of...

Mews Announces Launch of Business Intelligence for Hotels

AMSTERDAM—Mews announced the launch of Mews Business Intelligence (Mews BI), a native data and analytics product delivering actionable AI-insights for hoteliers. Built directly into...

Marcus & Millichap Brokers Sale of Former Hampton Inn in Lakeville, Minnesota

LAKEVILLE, Minnesota—Marcus & Millichap announced today the sale of a 117-room former Hampton Inn hotel in Lakeville, Minnesota. Built in 2019, the former hotel property is...

Hyatt Centric Fisherman’s Wharf San Francisco Completes Renovation

SAN FRANCISCO, California—Hyatt Centric Fisherman’s Wharf San Francisco announced the completion of a multi-million dollar, multi-phase renovation. The project redesigned the property's 316 guestrooms...

Peregrine Hospitality Details Upcoming Debut of Pacific Point Resort

PISMO BEACH, California—Peregrine Hospitality announced that it will debut Pacific Point Resort this July as an addition to San Luis Obispo County’s Pismo Beach...