MIAMI—Sbe’s The Redbury will debut in South Beach Miami in time for Art Basel 2013. With a design aesthetic curated by photographer and director Matthew Rolston (who served as the originating Brand Director of The Redbury), the hotel will include Lorenzo, a new restaurant from James Beard Award-winning Chef Tony Mantuano.
While The Redbury in Los Angeles reflects the spirit of vintage Hollywood, late 60s counterculture and rock-n-roll, its South Beach counterpart echoes the spirit of the 1950’s, where Rat Pack-era lifestyle, music and culture were defined by the ambience of Miami’s beach hotels.
“The Redbury brand is one that is deeply connected to the culture and history of the community in which it resides,” said sbe Founder, Chairman, and CEO Sam Nazarian. “That was a driving force in our collaboration with Rolston in the Redbury at Hollywood and Vine, and we’ve taken the same approach to South Beach.”
The boutique’s design aesthetic emulates the mid-century Art Deco glitz of the time, while mixing in numerous signature brand accents from The Redbury’s roots in Hollywood. Each of the 69 rooms features customized furniture, a curated art collection highlighted by historic Fillmore Theater posters, and archival images of Miami Beach, and vintage-style record players, complete with a collection of vinyl curated by Capitol Records and Universal Music Enterprises.
“There’s a romance and warmth to The Redbury brand that’s distinctly evident the moment you step onto the property,” added Rolston. “Everyone involved in this latest chapter of The Redbury’s development has taken a thoughtful approach to capturing the essence of the brand and retelling its story through the colorful lens of Miami’s South Beach.”
Room amenities include in-room dining services from Lorenzo, The Redbury Signature Mattress with 300 thread count Italian linen and terry, bathrooms with oversized showers and bathtubs, Ciel Spa bath amenities, high definition Samsung Televisions and Geneva Bluetooth Sound Systems.
Additional design highlights of the property include The Redbury’s signature red velvet opera curtain in the lobby, custom millwork throughout, distinctive paisley wall coverings, and a collection of vintage and eclectic art pieces.
Crowning The Redbury South Beach is a 12,000 square foot rooftop pool and event facility. Beyond the Redbury’s on-property offerings, guests will also have exclusive access to both SLS Hotel South Beach and The Raleigh’s amenities, including beach and pool access and access to The Bazaar by José Andrés, Katsuya by Starck, Restaurant Michael Schwartz, Hyde Beach, and Ciel Spa and Privé Salon.
