Tag: STR
More Supply and Demand: A Look at the Economy Hotel Landscape
Economy hotels make up one of the seven chain-scale segments defined and benchmarked by STR. These chain scale segments are based primarily on annual...
These Are the Factors that Contribute to the Success of Soft Brands
A flurry of entrants to the hotel market’s soft brand space in recent years has raised questions as to its enduring viability. Is this...
Slowing Revenue Growth Offset by High Occupancy and ADR
In 2016, the strong growth levels enjoyed by the U.S. lodging industry for the past few years experienced a significant slowdown. Moderate rate growth...
The Enormity of Events for Boosting Occupancy
Large-scale events enjoyed a banner year in 2016. A reemerging travel economy—combined with more lodging options than ever before and a bevy of events...
PwC Forecasts Elevated Consumer Confidence, Lodging Demand
New York–Encouraged by the prospect of a strengthening economy, U.S. lodging performance continued to improve in the first quarter of 2017 according to the...