Tag: STR
A Data Driven Story
What initially inspired you to get into the hospitality business? My interest and experience in telling a story with data is what led me...
STR Adds 104 Forward STAR Markets and Submarkets in the United States and Canada
HENDERSONVILLE, Tennessee—STR has expanded the forward-looking component of its product offering by launching 104 new Forward STAR markets/submarkets in the United States and Canada....
Rising Labor Costs: Drivers Include Inflation, High Minimum Wage, and More Hours Worked
Less spending on labor has been a big reason why U.S. hotel profit margins have held strong, but that spend is on the rise...
STR: U.S. Weekly Hotel Performance Increases, Backed by Spring Break Travel
HENDERSONVILLE, Tennessee—Helped by spring break travel, U.S. hotel performance increased from the previous week, according to STR's latest data through March 18, 2023.
U.S. Hotel...
Baird/STR Hotel Stock Index Fell 2.5 Percent in February 2023
HENDERSONVILLE, Tennessee, and MILWAUKEE—The Baird/STR Hotel Stock Index fell 2.5 percent in February to a level of 5,541.
“Hotel stocks—just like the broader market—pulled back...