Tag: soft brands
Soft Brands Reap Benefits from Distribution Chains
Hendersonville, Tenn., has launched a singular promise in recent years: Retain the flexibility of independence, get the backing of a major brand. This approach...
The Independent Hotel’s Guide to Soft Brands
More and more travelers today, especially the younger generation, prefer independent hotels with a touch of moxie to cookie-cutter alternatives. But as more hotels...
Starwood Hotels Announces Tribute Soft Brand
Today, Starwood Hotels & Resorts Worldwide announced Tribute Portfolio, a soft brand of four-star, upper upscale properties. It’s the company’s 10th brand and the first...
Providence Biltmore Joins Hilton’s Curio Collection
MCLEAN, Va.—The Providence Biltmore has joined Curio – A Collection by Hilton. The hotel is owned and operated by Finard Properties.
Located in downtown...
Franklin Hotel Chapel Hill Joins Curio Collection
MCLEAN, Va.—Hilton Worldwide today welcomed The Franklin Hotel Chapel Hill to its new soft brand, Curio – A Collection by Hilton. The Franklin Hotel...