Tag: soft brand
WorldHotels Plans To Add More U.S. Properties in 2019
Frankfurt—WorldHotels recently added Linden Row Inn in Richmond, Virginia, to its Distinctive Collection of upscale hotels and resorts. The addition is part of WorldHotels' goal...
Upscale Climb: How the WorldHotels Collection Suits Best Western
As longtime president and CEO of Best Western Hotels & Resorts, David Kong has led the company’s growth to its current global portfolio of...
RLH Corporation Creates Subsidiary for Technology Innovation—RLabs
DENVER—RLH Corporation announced the creation of a new subsidiary, RLabs, Inc. RLabs was formed to be a travel technology-based innovator that houses and builds...
Red Roof Expands The Red Collection with State House Inn in Springfield, Illinois
Springfield, Ill.–State House Inn, the second property and first franchised property in The Red Collection, Red Roof’s entry into the soft-brand space, has opened...
Red Roof Opens First Soft-Brand Property in Downtown Chicago
CHICAGO—The St. Clair Hotel, the first property in Red Roof's first soft brand, The Red Collection, opened in downtown Chicago at 162 E. Ontario...